Top YouTubers to mint NFTs at Airrack’s pong tournament

Content creator Airrack partnered with Animoca Brands-backed MADworld, the Multiverse Artist Defender, to host a pong tournament with popular YouTubers that would introduce nonfungible tokens (NFT) to a much broader audience.

Called Xtreme Pong, the Saturday, Nov. 13, event will be streamed live with the participation of 12 global content creators with tens of millions of followers, including Zach King, Brent Rivera, ZHC and Bryce Hall. Contenders will compete against each other in a knockout-style tournament for a $120,000 prize pool.

Three tiers of memorabilia NFTs will be minted during the event, starting with tokens representing jerseys worn by the competitors. According to the announcement, another 500 pieces created will come from live art battles that capture critical scenes from the event.

Twelve contenders will also auction an apex NFT tied to the physical paddle they used in the game. Those NFTs will include an experience designed and delivered by the influencer for the lucky fan who manages to lock in the highest bid.

Reminding that it doesn’t take to be a crypto enthusiast to want to own an NFT, the MADworld team highlighted the Xtreme Pong format as an example of how the proper utility can drive demand for any NFT.

“By inviting all Xtreme Pong fans to experience engaging with their favorite content and creators through an innovative membership utility, we are helping to expand the use of NFTs to more creators and fans.”

Airrack’s event aims to raise awareness for NFTs thanks to the aggregate YouTube audience of over 100 million across participating creator accounts.

NFTs and the metaverse continue to enjoy interest from communities and businesses alike. The Sandbox, another Animoca Brands-backed NFT metaverse platform, announced a $93-million funding round last week.

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