Whitney Houston’s talent is headed toward NFTs. OneOf, the green music NFT platform backed by Quincy Jones, has announced the debut NFT collection for the late singer.
The new collection culminates in a single “OneOf One Iconic” item: an early never-before-heard full-length song demo recording that Houston made at age 17. The recording will auction in December, details will be revealed on Dec. 1 at ONeOf.world, a two-day immersive art, music, and NFT experience during Miami Art Week.
The winner of the auction will have personal access to this recording in their OneOf Vault along with a digital video created by breakout 17-year-old artist Diana Sinclair. Interested bidders can register and get pre-qualified at https://oneof.com/whitney starting today.
Proceeds from the sales of the collection will go to the Whitney E. Houston Foundation, a non-profit which continues Houston’s work to empower, support, and inspire young people.
The Whitney Houston OneOf collection includes thousands of affordable, fixed-price NFTs. The Gold and Platinum items feature rarely-seen archival photos from Houston’s early life and career, designed as colorful and vibrant animations that create a mesmerizing digital scrapbook effect. For the Diamond tier, Sinclair’s video artwork was inspired by the songs and music videos for “The Greatest Love of All” and “I Will Always Love You,” exploring Houston’s focus on supporting and inspiring young people, especially Black youth.
“I’m excited to see Whitney’s legacy and her wonderful music expand into bold new technology of this era,” said Pat Houston (Executor, Estate of Whitney E. Houston). “It was a joy partnering with 17-year-old Diana Sinclair and watching the artistry of Whitney’s music influence a new generation.”
“Before shooting, I spent a lot of time consuming not only the music that Whitney sang, but also the visuals that surrounded her,” said artist Diana Sinclair. “Whether that be from photoshoots or her music videos, I saw a common theme in a lot of her work, the empowerment of Black women. One of my favorite examples of that was in the music video for her song, ‘I’m Every Woman.’ Whitney’s talent and presence stands out a lot to me as a young Black woman in the arts. It’s empowering to me to see such positive (often playful) depictions of Black women in media, and matriarchal love and perseverance, like in the ‘Greatest Love of All’ music video and song. In the artworks I created, I wanted to highlight those sides of Whitney in the upper tiers, and then create animation work that simply let Whitney shine while touching on the colorful playful energy she had throughout her career.”