The non-fungible token (NFT) marketplace Rarible.com has launched a direct messaging function that allows users and creators to communicate using crypto wallet addresses rather than social network usernames.
The company said that the messaging app can help users of the Ethereum-based platform communicate about NFT sales and connect creators to their fans and communities.
“The overall goal is to grow communication in the crypto space,” Rarible co-founder and product head Alex Salnikov told CoinDesk in an interview. “The smaller goal is to facilitate the communication inside the NFT space specifically. NFTs are all about forming communities.”
The messenger includes a number of features familiar to messaging apps, including showing when users are online and providing instant message notifications. However, users will only be able to message their followers on Rarible to indicate a willingness to connect.
Rarible will initially roll out messaging to a limited number of launch partners and influencers. The company plans to release a standalone messaging app in the future.
In June, Rarible closed a $14.2 million Series A capital round. That came a little more than four months after the company raised $1.75 million in seed funding.
Brandy covers crypto-related venture capital deals for CoinDesk.
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