macy’s-turns-thanksgiving-day-parade-balloons-into-nfts-–-the-wall-street-journal

Macy’s Inc . , better known for hawking clothing, luggage and jewelry, is selling NFTs for the first time.

The retailer is auctioning off 10 digital images of its Thanksgiving Day parade balloons, including a floating firefighter from the 1940s and a gold Macy’s star from the 1970s. NFTs, or nonfungible tokens, are digital collectibles that are authenticated using blockchain technology and are usually bought with cryptocurrencies. They can be saved, shared or sold.