bojangles-launches-nft-line-–-qsrweb.com

Bojangles has launched its first batch of NFTs — non-fungible tokens — crafted by seven North Carolina artists, according to press release.

NFTs exploded on the scene this year as a non-reproducible form of digital assets, many of which have sold for millions of dollars and some even auctioned off at Christie’s Auction House for fine art. The Bojangles NFTs are infused with unique styles from each artist, giving them a rare flair and making them all the more special.

“Our Chicken Supremes are so delicious they deserve to be made into collectible art, and what’s more fitting to celebrate their greatness than to dive into the NFT space while supporting local artists,” Jackie Woodward, Bojangles’ chief brand and marketing officer, said in the release. “We’re hoping this partnership inspires our Supremes fans and celebrates the tasty spot where great food and art collide.”

“We are very excited to partner with Bojangles and the North Carolina local artist community to develop and create this unique collaboration for their Chicken Supremes fans,” Avery Akkineni, president of VaynerNFT, said in the release. “Our main objective with this partnership is ultimately to bring value to the Bojangles community as the brand makes its first strategic foray into the Metaverse.”

The company auctioned off the NTFs with proceeds going to the local artists. The highest bidders won rights to the digital art tokens and free Chicken Supremes for a year.

Additionally, the brand will sell 200 NFTs reflecting a collaboration from the seven artists for $25 each. Purchasers will receive their digital copies and be entered to win free Chicken Supremes for a year.